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The rapidly changing face of the mobile music industry in India is tantamount to an all out entertainment distribution revolution. The equivalent of a consumer epidemic, Business Week stated in an article last March,
India’s total handset population is expected to hit 250 million by the end of 2007
To put that in context, the U.S. hosts a total population of roughly 300 million folks. Of the one billion+ citizens in this tech growth South Asian country (largely ignored by the Western music business), clearly the middle class has disposable income/credit and they’re spending at least a little of it on digital downloads for their cell handsets (it’s suggested a majority of these are pirated). Even if only a fraction of cell owners pay per download here, it still amounts to a 
significant gross in the digital industry. Generally, the media at large intimates that most downloaders prefer Indi-pop and Bollywood style songs which is the reason why Western music corporations fail to have a large market share in the Indian music business. From a social and cultural standpoint, perhaps there will always be a steady resistance to assimilate Western tunes into the consumer mainstream simply because traditional music and regional language is favored over the bombastic presence of English touting rockstars. Nevertheless, since Business Week also pointed out that there are “163 million” teenagers in India at present, this powerful, rising demographic is wilfully altering the way content is digested and may also effect what style of content becomes most popular.
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