You may wonder what tune is playing in the new Pontiac car commercial, GXP Series, that’s been airing in October 2007. It’s the band Digitalism with a song called “Pogo”. In fact, the voiceover track is done by actor Matt Dillon. Recognize his voice? Leo Burnett is the ad agency that produced this new Pontiac commercial.
Digitalism is a German music act signed to the EMI company. They sound a bit like New Order meets Fatboy Slim. They are currently touring in the U.S. with a NYC stop at Brooklyn’s Studio B on 10/12.