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62% of Radiohead “In Rainbows” Downloaders Didn’t Pay

In Album Releases, mp3, Radiohead on November 6, 2007 at 9:54 am

Yesterday comScore published worldwide data that 62% of Radiohead “In Rainbows” downloaders didn’t pay. That translates to free, yes free! Of the folks that did offer money to the band, $6.00 was the average. Throughout October, the Radiohead commerce site had 1.2 million visitors.

Verbatim from the comScore site:

Radiohead “In Rainbows” Online Album Downloads
October 1-29, 2007

Percent Who Paid for Download
38%

Percent Who Downloaded for Free
62%

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