Yesterday comScore published worldwide data that 62% of Radiohead “In Rainbows” downloaders didn’t pay. That translates to free, yes free! Of the folks that did offer money to the band, $6.00 was the average. Throughout October, the Radiohead commerce site had 1.2 million visitors.
Verbatim from the comScore site:
Radiohead “In Rainbows” Online Album Downloads
October 1-29, 2007
Percent Who Paid for Download
Percent Who Downloaded for Free