The New York Times Company will be launching LifeWire, a lifestyle Content syndication network. Their plans are to hire (ironically, notice the typo in the ad title as it’s a publishing company!) a pool of seasoned editors and writers to provide original content to paying web publishers. This is basically trying to pull a modern version of the Associated Press online or if you’re more a pop culture/music fanatic – All Media Guide, Getty Images etc.
There isn’t a major media hub that isn’t aligning itself with some method of internet syndication and diplomacy. Whether it’s acting as a content provider or adopting the obligatory social network paradigm, large traditional entities like Wenner Media and Tribune are engaging in the myriad of technologies now available for online commerce and promotion (internet, mobile, wireless).