The Estonian singer Kerli releases her U.S. debut on April 22. She starts with a video for “Love is Dead” featured on Universal Music’s YouTube channel. Is she Avril or Bjork or Linkin Park…identity? None of the above. Anyhow, she ages in reverse throughout a seasonal montage. This video was directed by Josh Mond and crew, the youngster who worked on a Shins video previously.
This record won’t make the cut commercially or critically.